Matomo Analytics - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Matomo Analytics.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Matomo Analytics key performance metrics.

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Websites using Matomo Analytics



Description of Matomo Analytics: Matomo Analytics is a free and open-source web analytics application, that runs on a PHP/MySQL web-server.

Matomo Analytics is used by 2.65% of websites in the Analytics category.

Business and Finance is the most popular main category among the websites using Matomo Analytics.

Business is the most popular subcategory among the websites that are using Matomo Analytics.

The technologies that are most often used together with Matomo Analytics are jQuery, Google Analytics, Google Tag Manager, HubSpot, Google Font API, PHP, Font Awesome, jQuery Migrate, MySQL, WordPress.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Matomo Analytics may also be interested in using these other technologies: HubSpot, HubSpot Analytics, Matomo Tag Manager, HubSpot Chat, HubSpot WordPress plugin, HubSpot Cookie Policy Banner, Mixpanel, AudioEye, Adobe Experience Platform Launch, Mono.net.



Top IAB Industry Verticals using Matomo Analytics





Top 10 technologies that are most often used together with Matomo Analytics



Technology% of use together with Matomo AnalyticsWebsite
jQuery79.38https://jquery.com
Google Analytics64.32http://google.com/analytics
Google Tag Manager60.13http://www.google.com/tagmanager
HubSpot52.03https://www.hubspot.com
Google Font API48.96http://google.com/fonts
PHP47.5http://php.net
Font Awesome39.86https://fontawesome.com/
jQuery Migrate39.19https://github.com/jquery/jquery-migrate
MySQL38.14http://mysql.com
WordPress37.72https://wordpress.org




Technologies that are most interesting for website using Matomo Analytics, as determined by our AI recommender



TechnologyAI Recommendation Score Website
HubSpot0.64https://www.hubspot.com
HubSpot Analytics0.2https://www.hubspot.com/products/marketing/analytics
Matomo Tag Manager0.18https://developer.matomo.org/guides/tagmanager/introduction
HubSpot Chat0.15https://www.hubspot.com/products/crm/live-chat
HubSpot WordPress plugin0.15https://wordpress.org/plugins/leadin/
HubSpot Cookie Policy Banner0.11https://knowledge.hubspot.com/reports/customize-your-cookie-tracking-settings-and-privacy-policy-alert
Mixpanel0.11https://mixpanel.com
AudioEye0.1https://www.audioeye.com/
Adobe Experience Platform Launch0.09https://docs.adobelaunch.com/getting-started
Mono.net0.09https://www.mono.net/en


Distribution of domains using Matomo Analytics over IAB1 verticals











Introduction to Matomo Analytics

Matomo Analytics is an open-source web analytics platform that offers insights into website and app usage. It provides detailed reports on visitor behavior, such as the number of visits, page views, bounce rates, and conversion rates. With Matomo Analytics, businesses can track user activity, gain insights into user behavior, and make data-driven decisions to improve their online presence and user experience.

Practical Applications of Matomo Analytics


1. Website and app analytics to track user behavior and interactions.
2. E-commerce tracking to monitor sales, revenue, and conversion rates.
3. SEO analysis to identify keyword performance and search engine ranking.
4. A/B testing to optimize website design and user experience.
5. User segmentation to group users based on behavior and interests.
6. Real-time analytics to monitor website and app performance.
7. Campaign tracking to measure the effectiveness of marketing efforts.
8. Mobile app analytics to understand user behavior across platforms.
9. Customizable dashboards for easy data visualization and reporting.
10. Compliance with data protection regulations like GDPR.

Benefits and Advantages of Matomo Analytics

- Customizable tracking: Matomo Analytics allows users to track only the data that's important to them, making it easier to focus on their specific goals.
- User privacy: Unlike many other analytics tools, Matomo Analytics allows for complete control over user data privacy, which can improve user trust and loyalty.
- Open-source: Being open-source means that Matomo Analytics is free to use, modify and distribute.
- Data ownership: With Matomo Analytics, users own their data and have complete control over it, which can increase accountability and transparency.
- Real-time reporting: Matomo Analytics provides real-time reporting, which allows users to stay up-to-date with their website's performance.
- Easy implementation: Matomo Analytics is easy to install and set up, making it accessible to users without technical expertise.
- Customizable dashboards: Matomo Analytics allows users to create custom dashboards that display the metrics and data that matter most to them.
- Plugin support: Matomo Analytics supports a range of plugins that can add additional functionality, such as social media tracking and A/B testing.
- Multi-site tracking: Matomo Analytics allows users to track multiple websites from one place, which can save time and effort.



Distribution of domains using Matomo Analytics over IAB2 verticals













Most popular websites using Matomo Analytics



WebsiteIAB category 1IAB category 2OpenRank
eventbrite.comEvents and AttractionsConcerts & Music Events7.13
fao.orgBusiness and FinanceIndustries6.91
bitly.comBusiness and FinanceBusiness6.58
searchenginejournal.comBusiness and FinanceSearch Engine/Listings6.48
sxsw.comEvents and AttractionsIndustries6.43
lnk.toShoppingSales and Promotions6.17
flippa.comBusiness and FinanceMarketplace/eCommerce6.06
xeroshoes.comStyle & FashionWomen's Fashion6.05
storyblocks.comHobbies & InterestsContent Production6.04
podbean.comMusic and AudioTalk Radio5.97




Less popular websites using Matomo Analytics



WebsiteIAB category 1IAB category 2OpenRank
512-016.netBusiness and FinanceIndustries0
asianwebdevelopers.comBusiness and FinanceBusiness0
poptskiller.comHealthy LivingWellness0
vandaliacpa.comBusiness and FinanceBusiness0
thedigitalsandboxgroup.comBusiness and FinanceBusiness0


Distribution of domains using Matomo Analytics over 1 million most popular domains















Distribution of domains using Matomo Analytics over domain ages



The average age of websites using Matomo Analytics is 13.1 years.

The average page rank (measure of backlink strength) of websites using Matomo Analytics is 2.6.











5 technologies that are less often used together with Matomo Analytics



Technology% of use together with Matomo AnalyticsWebsite
51.LA0.0022https://www.51.la
a-blog cms0.0022http://www.a-blogcms.jp
A8.net0.0022https://www.a8.net
AB Tasty0.0022https://www.abtasty.com
Accessible3600.0022https://accessible360.com